True, but plenty of beauty junkies are still in the dark when it comes to what’s up with them. What’s the difference between a serum and a cream? Why are they so expensive? And most importantly, have you considered trying one? Here are some reasons why you might want to consider making serums a weapon in your skincare arsenal.
You have a serious skin challenge.
Cosmetic chemists and derms maintain that serums tend to be more efficacious than plain old-school moisturizers due to the method of delivery: Serums are more concentrated so they’re able to penetrate more deeply than creams, according to Ni’Kita Wilson, YouBeauty Cosmetic Chemistry Expert. That makes these products ideal for troubleshooting specific problems such as redness, acne and hyperpigmentation. For example, rosacea sufferers might try a serum that contains azulene, which can help calm irritated skin.
You have ultra oily skin.
Oily skin types tend to avoid rich, heavy oil-based creams like the plague since they can clog pores and bring on breakouts. But skimping on a moisturizer means losing out on potential anti-aging benefits. What’s more, drying out your skin can actually result in increased oil production. Luckily, most serums are water-based and lightweight enough to slather on sans an oily aftermath. Bonus: Formulas that contain vitamin C or luminizers tend to impart a gorgeous glow, leaving skin looking hydrated and healthy—not sweaty. Top off with an oil-free, gel-based sunscreen.
You have super dry days.
Wintertime is notorious for causing your skin to turn dry and flaky—and even the creamiest, richest moisturizer isn’t always enough. Many serums are formulated to act as boosters to heavier creams by providing a crucial layer of vitamins and essential oils that the cream effectively “seals” into skin. Think of a serum as a strong foundation and cream as a protective barrier. Look for serums that contain super-hydrating ingredients like hyaluronic acid.
Belladerm carries some amazing serums like iS Clinical and we’d love to explain their benefits to you and help you decide which one suits your needs best. Drop by to chat with us or learn more about our products here.

Eyelash extensions have become a trend in the beauty industry. Long, luxurious lashes make you feel pretty and really play up your eyes.  But just because the process isn’t surgical, doesn’t mean it is safe or even a good idea at all.  Eyelash extensions are applied by gluing lash extensions to individual eyelashes, which can be very dangerous when you consider the fact that you’re trusting someone with a powerful adhesive and tweezers very close to your eye for hours at a time.
Another thing to note is that most face cleansers will dissolve the glue used to attach your extensions. Use the wrong cleanser and you could wash off your extensions completely, or even end up with all of your eyelashes stuck together in one big clump. Trying to remove the lash extensions before they fall off naturally is difficult to do without causing your natural lashes to fall out too. Add to this that they are expensive and need to be refreshed frequently. No thanks!

So, while some people are swearing by eyelash extensions as their new beauty secret, many are wishing they’d looked into LATISSE, which is a far better option and will grown your OWN natural lashes long and beautiful! Just think, when someone comments on your gorgeous lashes, wouldn’t it feel good to know they are your very own lashes, as opposed to some lashes that were glued on!
Belladerm has an exclusive special offer on LATISSE currently for all newsletter subscribers.  Click HERE to see our January newsletter and learn more about this great offer. May your lashes grow beyond belief! Here’s to feeling beautiful! If you’d like to receive our newsletter going forward, subscribe HERE.

We want to wish all of our blog readers a very Happy New Year! Here’s to a prosperous, beautiful new year!

We’ve had a pretty mild winter so far, but that doesn’t mean it isn’t fun to escape the cold temps and head somewhere for a vacation in the next few months. Have you made plans? Don’t forget to also plan ahead for your beauty treatments to get your bod ready for the beach and pack your sunscreen! Remember, we also carry UVB accessories like hats and sunglasses!
If you are taking your family on a trip, these are some great places to consider besides the ever-popular Florida destination:

•  Turks and Caicos:  Nestled in the beautiful, exotic Caribbean islands, Turks & Caicos is a top contender in popularity  for families with children of all ages.   There are so many opportunities for families to unite, have fun together and explore a piece of paradise.    A fun, unique attraction is the Conch Farm  which is the only farm that raises conchs,  tour the Turks & Caicos Museum, go whale watching for the giant humpback whale, relaxing together on the white-sand beaches, swimming, snorkeling or scuba diving  as well as bird watching and enjoying beach barbecues.  Lots of fun in the sun!
• Bahamas:  As this popular family vacation destination is just a few short hours from the coast of Florida, your vacation travel budget can go far enabling you and your family to enjoy more fun together.  There are so many tours and activities available.  Some examples include dolphin encounters and swims, jet-ski adventures, kayaking trips, stingray encounters, parasailing, sunset cruises, snorkeling and scuba diving, native shows, biking tours, jeep tours, sub tours and glass bottom boat rides, fishing, sea lion encounters.  White-sand beaches, turquoise waters, ethnic cuisine and beautiful exotic flowers and warm climate all make this destination a fun and relaxing location to visit.
• Dominican Republic:  With at least 800 miles of coastline along the azure waters of the Caribbean sea located at the east end of the island of Hispaniola, Dominican Republic welcomes families who will find that the many all-inclusive resorts in the country are ideal for vacations.  Of course beach activities abound  with water sports like jet skiing, kayaking, river rafting, wake-boarding, water skiing, surfing and kite-boarding as well as day trips to visit the local national park, Ocean World Adventure Park for close-up encounters with dolphins, sharks and tigers,  horseback-riding and whale watching during the months of January through Mid-April.
• Kauai, Hawaii:  Kauai is the garden island in the Hawaiian chain.  You and your family will find an abundance of activities  that are family friendly.  There is so much to explore and do, for instance Hawaii Movie Tours, Captain Andy’s Sailing Adventures, the South Pacific Dinner Show, Kauai Zip Line Adventure, dinner cruise, helicopter rides, Kauai Children’s Discovery Museum, Koke’e Natural History Museum, visit some of Kauaii’s nine amazing and varied state parks.  Hawaii’s temperate climate draws families to vacation there year-round.
• Puerto Vallarta, Mexico:  Many exciting opportunities are available for your family to make memories together that will last a lifetime.  This area is one of Mexico’s most popular destinations where you can participate in a wealth of activities including day cruises, canopy tours,  relaxing on the warm beaches, horseback riding, sailing, mountain biking, hovercraft riding, an evening experiencing a true Mexican Fiesta, sea turtle encounter, sea kayaking, swimming with dolphins or sea lions, deep sea fishing or whale-watching.

Oh, and here’s a 2012 vacation fashion tip–bright hues are popular for those getaways right now.  Think clear, vibrant orange hues and striking bright pink shades. They will look beautiful with your sunless tan that you apply before you take off! Bon voyage!