True, but plenty of beauty junkies are still in the dark when it comes to what’s up with them. What’s the difference between a serum and a cream? Why are they so expensive? And most importantly, have you considered trying one? Here are some reasons why you might want to consider making serums a weapon in your skincare arsenal.
You have a serious skin challenge.
Cosmetic chemists and derms maintain that serums tend to be more efficacious than plain old-school moisturizers due to the method of delivery: Serums are more concentrated so they’re able to penetrate more deeply than creams, according to Ni’Kita Wilson, YouBeauty Cosmetic Chemistry Expert. That makes these products ideal for troubleshooting specific problems such as redness, acne and hyperpigmentation. For example, rosacea sufferers might try a serum that contains azulene, which can help calm irritated skin.
You have ultra oily skin.
Oily skin types tend to avoid rich, heavy oil-based creams like the plague since they can clog pores and bring on breakouts. But skimping on a moisturizer means losing out on potential anti-aging benefits. What’s more, drying out your skin can actually result in increased oil production. Luckily, most serums are water-based and lightweight enough to slather on sans an oily aftermath. Bonus: Formulas that contain vitamin C or luminizers tend to impart a gorgeous glow, leaving skin looking hydrated and healthy—not sweaty. Top off with an oil-free, gel-based sunscreen.
You have super dry days.
Wintertime is notorious for causing your skin to turn dry and flaky—and even the creamiest, richest moisturizer isn’t always enough. Many serums are formulated to act as boosters to heavier creams by providing a crucial layer of vitamins and essential oils that the cream effectively “seals” into skin. Think of a serum as a strong foundation and cream as a protective barrier. Look for serums that contain super-hydrating ingredients like hyaluronic acid.
Belladerm carries some amazing serums like iS Clinical and we’d love to explain their benefits to you and help you decide which one suits your needs best. Drop by to chat with us or learn more about our products here.

What would your vote be? Yes or no?
We found a thought-provoking article put out by Psychology Today that confirms those of you who’d vote YES.  It is true–your love life does affect your health!
Consider how closely your heart health (and more) is related to your love life when you read this excerpt:
The tone of your love nest factors into your medical status, too. Women in marriages full of hostility have more coronary artery disease than those in warmer relationships, while men in more controlling relationships (whether they are the dominator or the one getting bossed around) have more coronary artery disease than those in egalitarian marriages. Both situations likely activate stress responses, which are known to contribute to, if not cause, an array of ailments.
Soul mates can even develop the same afflictions over time—a condition in one spouse often places the other at increased risk for the same disorder. This may be true for cancer, stroke, arthritis, hypertension, asthma, depression, and peptic ulcer disease. One study shows that a person’s hypertension risk doubles when their spouse is diagnosed as hypertensive.
That’s probably because commitment typically leads to shared meals, activity patterns, financial resources, and social networks. Couples may also find themselves true partners in health by means of social control, in which one spouse tries to keep the other wholesome, and mood contagion, where one partner’s anxiety washes over the other and even takes a toll on his or her body: Men whose wives are upset by their work are nearly three times more likely to develop heart disease.
Communication is one of the most basic and important parts of any relationship.  When we pair up in a relationship, we often end up with one person being more expressive and the other being more prone to keeping feelings inside.  There is a benefit for those couples who learn to meet in the middle and communicate openly in a way that makes both people feel comfortable.  Consider what the article has to say about bottling up feelings inside and how that affects health:
…women who “self-silence” during arguments with their spouses are four times more likely to die over a 10-year period than their peers who express themselves. These women (23 percent of the wives studied!) may be bottling up anger out of fear of the husband’s reaction. But suppressing feelings clearly has a negative effect on physiology, probably akin to stress damage, though the exact pathway isn’t yet known.
Bet you didn’t know just HOW much that bottling up those emotions could affect you and your health! These insights (and the changes you might make in response to them) could dramatically impact your life and even your longevity.  If you’ve been ignoring poor communication for a long time, this Valentine’s Day is the perfect time to make a step in the right direction! For your happiness AND your health! If you are reading this as a single person, use this new info to choose wisely when you do find that special someone for keeps. Research shows that their habits, lifestyle and communication with you will ultimately affect your health.
Here’s to healthy bodies and love lives!
Happy Valentine’s Day from all of us at Belladerm!
To send your significant other a little hint about what you’re REALLY hoping for this Valentine’s Day, click here and fill in the form! Make it easy for them and get something you really want! It’s a win-win! 

Eyelash extensions have become a trend in the beauty industry. Long, luxurious lashes make you feel pretty and really play up your eyes.  But just because the process isn’t surgical, doesn’t mean it is safe or even a good idea at all.  Eyelash extensions are applied by gluing lash extensions to individual eyelashes, which can be very dangerous when you consider the fact that you’re trusting someone with a powerful adhesive and tweezers very close to your eye for hours at a time.
Another thing to note is that most face cleansers will dissolve the glue used to attach your extensions. Use the wrong cleanser and you could wash off your extensions completely, or even end up with all of your eyelashes stuck together in one big clump. Trying to remove the lash extensions before they fall off naturally is difficult to do without causing your natural lashes to fall out too. Add to this that they are expensive and need to be refreshed frequently. No thanks!

So, while some people are swearing by eyelash extensions as their new beauty secret, many are wishing they’d looked into LATISSE, which is a far better option and will grown your OWN natural lashes long and beautiful! Just think, when someone comments on your gorgeous lashes, wouldn’t it feel good to know they are your very own lashes, as opposed to some lashes that were glued on!
Belladerm has an exclusive special offer on LATISSE currently for all newsletter subscribers.  Click HERE to see our January newsletter and learn more about this great offer. May your lashes grow beyond belief! Here’s to feeling beautiful! If you’d like to receive our newsletter going forward, subscribe HERE.